影响我国苹果出口价格及其效益的因素分析

Analysis of the Factors Influencing the Price and Profits of China's Apple Exports

我国苹果出口的主要市场是东南亚和俄罗斯,出口价格较低,效益较差。影响苹果出口价格及其效益的因素主要是市场结构及品种结构不合理、产品质量不够高、对认证重视不够、产后处理不恰当以及营销不得力等,为此,必须优化结构、提高质量、重视认证、强化产后处理与贮藏、加强营销、打造名牌。

The major export markets of China＇s apples are Southeast Asia and Russia,and the export prices and profit are relatively low.The major factors influencing the price and benefit of China＇s apple exports are unreasonable market structure and structure of varieties,relatively low quality,inadequate attention to certification,inappropriate post-harvest handling and ineffective marketing measures.So it is necessary to promote a reasonable structure of varieties,improve the quality,emphasize certification,strengthen post-natal treatment and marketing,and create famous brand.