武汉市体育产业结构竞争力分析与评价

The Competitiveness Analysis and Evaluation of Wuhan Sports Industry Structure

体育产业作为21世纪的阳光产业,正逐渐成为国民经济新的增长点。《国民经济和社会发展十二五规划纲要》指出坚持把经济结构战略性调整作为加快转变经济发展方式的主攻方向,近几年,武汉市体育产业规模不断扩大,但长期形成和积累的结构性矛盾比较突出,体育产业结构调整和优化升级已经迫在眉睫。本文运用转移份额(SSM)方法对武汉市体育产业结构及其竞争力进行实证分析,发现武汉市体育产业结构略优于全国水平,但大部分体育行业竞争力呈现下降趋势;据此,本文从政策和体育产业内各行业发展特点等方面提出了优化武汉市体育产业结构的对策和建议,以期为武汉市体育产业结构调整及体育产业发展提供参考。

As the sunshine industry of the 21st century, sports industry is becoming to be a new growth point of national economy. The＂Twelfth Economic and Social Development Five-year Plan＂points that the transfor- mation of economic development is the only way to promote scientific development, in recent years, Wuhanfs sports industry is expanding year by year, the internal structural problems is quite conspicuous, the sports industry structure adjustment and upgrading is imminent. This paper uses SSM mode to analyze the, sports industry structure by empirical research, we find its structure is slightly better than the national average, but most sports industry sector competitiveness shows a downward trend; accordingly, this paper puts forward the strategies and advice of optimizing the sports industry structure from policy and the developing character of the industry sector within the sports industry.