新疆网络舆情的特征与效应分析

An Analysis of Features and Effects of the Network Public Opinion in Xinjiang

网络舆情是社会舆情的直接反映。新疆的网络舆情具有群体极化、带有明显的时间性、突然性强、敏感度高等特点;在多年的实践中产生了舆应对显著效应、问政效应、跟风效应等正负面效应。今后,政府应加强新疆少数民族语言官方网站建设,发挥网站在信息传播中的舆论引导作用;建立网络新闻发言人制度,以确保信息的公开透明;同时还应提高网络评论员的素质与舆论引导能力。这样有助于提升政府应对网络舆情的能力。

Network public opinion is a direct reflection of the social public opinion. Xinjiang network public opinion is characteristic of group polarization, apparent timing, suddenness and strong sensitivity. And in the years of practice, positive as well as negative effects are produced. In the future, it is suggested that the government should strengthen the construction of official website whose language are minority languages in Xinjiang to play the role of the site in guiding public opinion in information dissemination, establish networking news spokesman system to ensure the openness and transparency of information, and improve the network commentator＇ quality and ability to guide public opinion. And this will help to improve the government＇s ability to respond to network public opinion.