浅谈“词营销”

Discussion on "the Term Marketing"

词营销,又称网络热词、网络红人或网络流行语营销。它是随着网络媒体的出现而产生的一种全新的营销方式,在网络媒体的病毒式传播之下,词营销创造过辉煌也带来过危机,那么如何正确的认识词营销的概念及发展趋势,对企业来说是一件非常迫切需要解决的问题。本文从词营销的概念、特点、应用、影响及未来发展趋势来论述词营销的广告学价值。

The term marketing, also known as network hot words, web or the popular language of network marketing. It is with the emergence of network media and produces a brand-new marketing way. In the viral marketing of network media, the term marketing had both brilliance and crisis. How to correctly recognize the concept of term marketing and its development trend has become a very urgent problem the enterprise to solve. This paper from the marketing concept, characteristic, application effect and future development trend, discusses the advertising value of term marketing.