内蒙古高校公共关系专业发展探析

An Analysis of the Problems Existed in Public Relation Specialty in the Universities of Inner Mongolia

十几年来,我区公共关系专业发展取得了令人瞩目的成绩,但是也存在着严峻的问题。未来发展何去何从,急需明确。本文从我区高校的公共关系专业现状入手,分析问题,寻求对策,提出明确目标、准确定位以及加强师资力量等是我区公共关系专业发展的有效途径。

In the past ten years,great achievements have been made in the development of public relations specialty in Inner Mongolia.However,serious problems also exist.It is urgent to make clear the direction of future development.Starting from the present situation of public relations specialty in the universities of Inner Mongolia,this paper analyzes the problems,searches for countermeasures and puts forward some effective approaches including：making clear objectives,positioning accurately and strengthening teaching force etc.