论中国企业集团多样化经营与扩张中的风险防范与管理(下)

On Risk Precaution and Management in Chinese Enterprises'(CE) Group-operation and Expansion(Ⅱ)

多样化经营是企业实现集团化经营的一条重要途径。然而这一进程充满许多认识上的误区和风险 :将多样化经营视为降低风险的法宝 ;过于迷信规模 ,以为上规模就必须多样化 ;急于求成 ;四面出击 ,唯“利”是图 ;多样化经营产业趋同化。防范这些风险的主要对策有 :强化主导产业 ,培养核心竞争力 ;走集约型和低成本扩张的多样化经营道路 ;适时退出极限产业 ;

The groupoperation and expansion process, which is full of risks and traps, is inevitable to Chinese enterprises'(CE) sustained growth and mature. Many enterprises fell into predicament for their ambiguous knowledge of this. Composed of two parts, the essay, from multiangle and different levels, comprehensively analyses all kinds of risks in CES' groupoperation and expansion. And in view of the situation,it also advises measures about how to prevent and manage the risks.