论文化产业的理论基础与社会动力机制

On the Theoretical Foundation and Social Dynasim of Cultural Industry

文化产业是伴随着后工业时代产生的,是民族或国家文化软实力水平的呈现,它是以"市场"为言说载体的文化叙事形态。在政治社会与市民社会构成的文化系统中,文化产业的形成前提是要有成熟的社会机制和文化积淀,并且必须具备现代技术支持和商业市场化完备的两个要素。在这一基础上,文化场域与民族惯习的相互交融才能够成为文化产业的社会动力机制,同时,文化自身的发展又是文化产业运行的核心,形成了文化产业链的良性循环,从而能够推动社会政治、经济的和谐发展。

Cultural industry, which came into being with the advent of post-industrial period, is a market-based cultural narrative form that represents the soft cultural power of a nation or state. Within a cultural system consisting of political society and civil society, the preconditions for the formation of cultural industry should be mature mechanisms and profound cultural heritage, as well as the two factors of modern technical support and complete market-driven commerce. I is on this bais that the integration of cultural field and national habitus becomes the social dynamism of cultural industry. Meanwhile, it is the development of culture itself that plays a central role in the operation of cultural industry and creates a virtuous cycle of cultural industrial chain, so as to promote the harmonious development of social politics and economy.