广播在媒体竞争中的优势与不足

Advantages and Disadvantages of Broadcasting in Media Competition

广播是一种重要的新闻信息传播工具,新闻传播者将新闻录制成节目或进行现场直播,受众通过接收工具收听节目获知新闻。在各类媒体中,广播具有传播迅速、对象广泛、功能多样、感染力强等优势,但也存在节目内容转瞬而逝、保留性差等不足之处,因此只有扬长避短、集聚优势,才能在现代社会生活中发挥积极作用。

Broadcasting is an important medium of spreading news.News reporters make recorded news programs or live broadcasting ones.The Audience receive news through receiving utensils.Among all kinds of media,radio has the advantages of rapid spreading speed,large coverage,various functions and strong influence.However,it also has some disadvantages such as short-time existence and so on.Therefore,radio can play an active role only by making full use of its advantages and avoiding its disadvantages.