“XX哥”类认知称谓名词的构造方式与理据

The Construction Mode and the Rationale of Cognitive Appellation Nouns Like "XX Elder Brother" in the Media Languages

媒体语言中"XX哥"类词语是一种较为特殊的认知称谓名词,这类称谓是人们对新闻人物和新闻事件认知概括的成果,其构造方式主要是转喻。转喻主要通过突显人物的言语、品质、财产、体态语、形象特征、物品、服饰、行为、职业、场所和性别规范等具有个别性、独特性和代表性的事物或特征实现的,从而形成丰富多彩的类型。这类认知称谓名词能够较为全面地反映和表现社会生活,值得进一步探究。

The form of “XX elder brother”in media languages is a kind of special cognitive appellation nouns. This kind of appellation is the results of the cognitive generalization to the news and news events ,whose mode of construction is mainly metonymy. Metonymy is fulfilled mosdy by highlighting people’s speech, quality, property, body language, image features, items, clothing, behaviour, occupa- tion, place, and gender norms, and some other objects or characteristics which are individual, unique and representative, in order to form rich and colorful types. This kind of cognitive appellation nouns can reflect and perform the social life more comprehensively , and it de- serves further exploration.