广告语言运用三题

Three Aspects of the Use of Language in Advertisement

本文从与广告活动密切相关的市场营销、信息传播和心理活动三个方面入手，探讨广告语言运用如何适切广告运作规律、相关学科原理和广告要素的要求。

Proceeding from marketing and information propagation and mental activity as three aspects closely related to advertising activity, the author discusses how will the use of advertising language meets such requirements as regular pattern of advertising operation, principle of related disciplines, and advertising elements. It is concluded by analysis that the principle of fitfulness is the basic principle of the use of language in advertisement.