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中国儿童电视频道广告透视

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摘要 儿童电视频道播出的各类节目对儿童具有极强的影响力,其中重播率最高的电视广告更是不容忽视。此文以央视少儿、金鹰卡通、炫动卡通、重庆青少四个儿童电视频道同一天播出的广告情况为例,分析了现阶段我国儿童电视频道播出广告存在的主要问题,探讨了相应的解决途径。
作者 王利剑 张超
出处 《新闻爱好者》 2012年第11期50-52,共3页 Journalism Lover
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