公共关系学教学改革浅谈

Talking about the teaching reform of the public relations

公共关系学是一门新兴的综合性社会科学,已被广泛应用于各个领域,对个人、企业、社会乃至整个国家都有非常重要的意义。经济社会的蓬勃发展,呼唤着高素质的公关人才。现在很多高校都开设了这门课程,但是在实际教学中,存在教学方法单一、学生学习积极性不高等现象,如何组织好教学、改进教学方法,是当前高校教师要解决的首要问题。因此,在总结公共关系学教学过程中存在的一些问题的基础上,针对实践教学提出改进建议。

Public relations is an emerging comprehensive social sciences,has been widely applied to various fields,to the individual,enterprise,society and even the whole country has very important significance.The rapid development of the social economy,calling high-quality talents of public relations.Now,many universities have opened this course,but in the actual teaching,there are single teaching method,students＇ learning enthusiasm is not high phenomenon,how to organize the teaching,improve teaching methods,teachers in Colleges and universities is the most important problem to be solved.Therefore,in summing up the public relations teaching process of some existing problems on the basis of practice teaching,to put forward the improvement proposal.