南昌市文化创意旅游产业发展的动力机制与实现途径

Dynamic mechanism and realization way of the culture and creative tourism industry development in Nanchang

文化创意旅游产业作为旅游业与文化创意产业融合发展的新兴产业,在提升旅游业的内涵,延伸旅游产业链的同时,为旅游业创造了新的经济增长点。南昌市的文化创意旅游虽有初步发展,但与发达地区相比尚不够完善。鉴于此,文章对南昌文化创意旅游产业发展的动力机制进行了分析,结合分析结果,从资源重组、挖掘文化创意旅游消费需求和构建政府多方位支持体系等方面提出实现南昌市文化创意旅游产业进一步发展的途径。

Cultural and creative tourism industry is a new industry, as the result of integral development of tourism industry and cultural and creative industries,it promotes the connotation of tourism and extend tourism industry chain,as well as create the new economic growth point for tourism.Cultural and creative tourism industry in Nanchang has got preliminary development,but there are not perfect. In view of this, this paper analyzes the dynamic mechanism of the cultural and creative tourism industry development in Nanchang, and combining analysis results put forward ways to achieve its development, through the aspects of resource reorganization, mining cultural and creative tourism consumption demand and construct the government multi-position support system.