基于文化差异的中药国际市场营销策略研究

Research on International Marketing Strategy of Chinese Medicine Based on Cultural Differences

我国中药产业发展迅速,但在国际市场的份额却很低,而文化差异是阻碍我国中药走向国际市场的深层因素之一。因此需要在深刻分析文化差异的基础上,在文化传播、产品、渠道和促销等方面制定有针对性的营销策略。

Chinese medicine industry develops rapidly in China, but market share is very low in the international mar ket. Cultural differences are one of the profound factors which hinder Chinese medicineg entry into the international mar ket. Based on profound analysis of cultural differences, we need to make pertinence marketing strategies at the aspects of cultural transmission, products, places and promotion.