创立医学期刊会议品牌的实践——以《中华消化外科杂志》为例

Creation of the conference brand of a medical scientific journal: based on the practice of Chinese Journal of Digestive Surgery

基于价值链的理论在当前期刊界竞争日渐激烈的情况下,充分挖掘期刊品牌的市场价值,才可以形成无限延伸的市场价值链,带动更多的价值创造。品牌作为期刊的一项重要的无形资产,反映了期刊发展的潜力,决定了期刊的长期竞争力。以《中华消化外科杂志》编委会和编辑部主办的系列高端会议、年度精品会议和额外增补会议为例,探讨医学期刊会议的差异化经营及其带来的效益。

In an era with fierce competition among the journals, unlimited extension of the market value of the journal brand can be formed only through digging the market value of the journal brand, and thus driving creation of more value. As an important intangible asset of the journal, brand reflects the development potential of the journal, and determines the long-term competitiveness of the journal. This paper investigates the benefits brought by series of high-end conferences organized by the editorial board and editorial department of Chinese Journal of Digestive Surgery.