基于阶段门的企业主动环境技术创新战略选择实施分析——以四川宏达集团有限公司为例

Stage Gate Analysis on the Enterprise's Proactive Environmental Technology Innovation Strategy Implement——Case on Sichuan Hongda(Group) Co. Ltd

伴随着低碳经济的发展,环境技术创新战略成为企业战略的重要组成部分,对企业环境技术创新战略实施的把握则有助于企业的可持续发展.本文以组织理论的战略选择过程模型为理论构架,对主动环境技术创新战略理论及实施过程进行了分析;引入阶段门作为分析工具,以资源型化工企业四川宏达(集团)有限公司(简称宏达)为案例,分析了主动环境技术创新战略的实施过程,指出循环经济产业链是企业实施主动环境技术创新战略的有效路径;证明了管理者诠释是主动环境技术创新战略实施中能动性的保证,通过向外部公众公开管理者诠释以说服公众则更能有效达成战略选择实施.

With the development of low-carbon economic, environmental technology innovation strategy is becoming an important part of innovation. It analyzes the process of environmental technology innovation strategy implementation in Sichuan Hongda （Group） Co. Ltd, a resource-based chemical company based on strategic choice of organizational the- ory. It depicts the implement process of the active environmental technology innovation strategy with the introduction of stage gate. The result shows that manager＇s interpretations are the guarantee on the active environmental technology in- novation strategy, which is more conductive to build the sustainable development capability of firm. Filling the environ- mental technology innovation in the circular elonomy chain is an effective path for enterprises to apply the active envi- ronmental technology innovation strategy.