互联网挑战下的舆情应对

Public Sentiment Reply to Internet Challenges

当今时代,日新月异的互联网在深刻影响和改变人们的生活方式和行为方式的同时,也对各级党委和政府网络舆论的引导和管理能力带来诸多挑战。当前中国网络舆论的纠结点在于公权力的实际使用与公民意识的觉醒及民众权利的矛盾与冲突。所以,做好对网络舆论的引导与管理,不能只停留在必要的技术手段和技巧这些治标的层面,还应切实解决人民群众的利益诉求与呼声,从规范政府行为,提高政府公信力、社会管理创新等方面着手,才能从根本上实现对网络舆论的有效引导与管理。

Nowadays, while constant upgrading internet deeply changes people＇s life style and behavior mode, it brings a few challenges to the guiding and managing capability of the Party committees and governments of all ]evels. In today＇s China, the entangled point of public opinions on internet lies in the actual employment of pub- lic power, the awakening of citizen awareness, contradictions and conflicts of the common people＇s rights. There- fore, what should be done with guiding and managing public opinions on internet can＇t stay at the level of neces- sary technology and skills, but pay more attention to the mass＇ interests appeals, starting from standardizing gov- ernment＇s behaviors, lifting government＇s public confidence and innovating social administration, so that public opinions on internet can be really handled.