“她”与“他”:“她”者眼中的性别形象——对《中国妇女报》人物报道的内容分析

"She" and "He":Gender Image in View of "She"——Based on Analysis of China Women's News

基于对《中国妇女报》26年间人物报道的抽样调查,运用内容分析的方法,从内在的生理形象、职业形象、政治形象、成就形象和外在的地域身份和评价形象等方面探讨主流女性媒介所建构和形塑的男女两性性别形象可以发现,"她"者眼中的两性性别形象,既具有多个方面的趋同性,也具有若干差异性。

Based on a sampling survey on reports about people in China Women＇ s News, and using content analysis, discussing bisexual image built up by the main female media from different aspect, such as, physical image, occupational image, political image, image of achievements, regional features and image of evaluation, you can find that there＇ re point＇ s of commonality between the feminine image and male image and also points of difference which are constructed by Gender Image in View of ＂She＂.