企业竞争情报系统建设中的舆情监控研究

Public Opinion Monitor in Construction of Enterprise Competitive Intelligence System

论述随着网络的发展,舆情对企业的影响越来越大,舆情监控子系统成为企业竞争情报系统不可或缺的一部分。结合为企业研发竞争情报系统中舆情子系统的设计经验,分析当前企业网络舆情的特点,分析企业竞争情报系统框架内通用的企业舆情子系统的功能结构,提出解析企业舆情监控需要解决的关键技术,并提出企业舆情监控的工作流程。

With the development of Internet, the influence of public opinion to enterprises becomes more and more noticeable. The public opinion monitor subsystem has become an indispensable part of competitive intelligence system （CIS）. Based on the design experience of public opinion monitor subsystem of enterprise CIS, this paper analyzes the characteristics of Internet public opinion of enterprises, and proposes a general functional structure of public opinion monitor subsystem in the framework of CIS. Finally it analyzes the key technology of public opinion monitor subsystem and proposes the workflow of enterprise public opinion monitor.