产业链范式下的生物制药产业竞争情报分析框架

Analytical Framework Research on Competitive Intelligence of Biopharmaceutical Industry Based on Industrial Chain

在生物制药产业发展现状的基础上提出了基于产业链进行产业竞争情报分析的重要意义。解析了生物制药产业链的特征,重点关注产业链各主体技术创新活动、技术授权交易、并购以及联盟的影响因素。以此为基础,提出生物制药产业竞争情报分析框架,重点研究了产业链内产业层面,企业层面,产业技术层面以及市场层面情报要素,为生物制药产业竞争情报开展提供参考。

By describing the development of biopharmaceutical industry, the paper analyzed the importance of competitive intelligence based on industrial chain. Focusing on impact factors of technology innovation as well as technology licensing,acquisition and alliances,the characteristics of biopharmaceutical industry chain was illustrated, followed by the competitive intelligence analytical framework consisting of intelligence factors from company, industry, industrial technology and market levels.