摘要
首先介绍微博的涵义,并依据微博自身固有的特点和应用功能,结合新浪微博等微博平台的企业利用微博营销的案例,分析针对微矩阵营销、微同步营销、微品牌营销和微公关营销4种营销模式,最后从企业营销人员角度出发提出在使用微博进行营销时需要注意的问题和建议。
This paper first introduces the meaning of microblog, and bases on microblog inherent characteristics and application function, combines with Sina mieroblog and microblog platform etc enterprise marketing case using microblog, analyses the mierohlog matrix marketing, micro-synchronization marketing, micro-brand marketing and micro-PR marketing four kinds of marketing model, and finally from the perspective of enterprise marketing personnel, it puts forward the microblog marketing problems requiring attention and suggestions.
出处
《计算机与现代化》
2012年第12期73-76,共4页
Computer and Modernization
关键词
微博
营销模式
企业营销
microblog
marketing model
enterprise marketing
