电影海报的多模态语篇分析

A Multimodal Discourse Analysis on the Poster of a Movie

信息时代,利用多模态对语篇进行分析已变得日益重要,在教学、生活、工作中都可以发现,人们使用多模态进行语篇分析的频率已越来越高。电影海报属于多模态文本,它的特点是将文字、图片、颜色和空间布局等各种符号系统融为一体。电影《非诚勿扰2》是冯小刚导演继《非诚勿扰1》后的一续集。本文从HALLIDAY的元功能思想分析《非诚勿扰2》海报的再现意义、互动意义和构图意义,以及各种模态对构图意义的协作和互补作用。

film posters are typical multimodal discourses combining languages, pictures and numbers, colors with spatial distribution. Based on the meta-functional theory in systemic- functional linguistics, this paper analyzes the poster of IF YOU ARE THE ONE Ⅱ mainly from the point of view of visual signs, the masterpiece of the famous director Cameron in 2009, for the designing concept of this poster is completely different from the previous ones. The analysis aims to analyze how the visual and lingual signs realize the significances of reproduction, interaction and composition.