电信企业渠道管理诊断指标体系的建立及其应用

The construction and application of indicator system for telecom channel management diagnosis

分析了电信企业渠道管理诊断的内涵及意义,在明确电信企业渠道管理诊断指标体系建立和选取应遵循原则的基础上,构建了电信企业渠道管理诊断指标体系,将诊断指标体系应用于中国电信股份有限公司西宁分公司的渠道管理诊断分析中,得出相应渠道管理诊断结论。

Firstly,this article analyzes the connotation and significance of channel management diagnosis for telecom enterprise.Secondly,builds an indicator system for telecom channel management diagnosis,based on given principles of following and building a scientific and reasonable diagnostic indicator system.Furtherly,applys this indicator system to Xining branch,China telecom co.,LTD.and draws the corresponding channel diagnosis conclusion through the diagnostic analysis.