摘要
以随着移动互联网的快速发展,移动社交游戏广受人们的关注与欢迎为启示,从现今用户心理需求切入,分析了2012年2款最火爆的移动社交游戏"Draw Something"和"CityVille Hometown"的用户体验,对比2种类型的移动社交游戏特点,论述了移动社交游戏丰富用户游戏体验,增加社交体验模块的方法。在此基础上,提出了从增强游戏体验感、提升用户粘合度等角度丰富移动社交游戏的用户体验的设计方法。
With the rapid development of the mobile internet, mobile social game is very popular in the attention of people and welcome as revelation, and from the present into the psychological needs of users, it analyzed the 2012 annual two of the most popular mobile social game ＂Draw Something＂ and ＂CityVille Hometown＂ user experience, compared with two kinds of types of mobile social game characteristics, discussed the mobile social game rich user gaming experience, and increased social experience module method. Based on this, it put forward from strengthen game experience feeling, to improve user bonding degree angle which could enrich mobile social game user experience design method.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第24期50-53,共4页
Packaging Engineering
基金
2011年度教育部人文社会科学研究规划基金项目(11YJA760037)
关键词
移动社交游戏
用户需求
用户体验
mobile social game
user psychological needs
user experience
