摘要
剖析了城市旅游形象标识的概念,从标识的设计定位及表现手法2个层面对中外案例进行调研分析。将旅游形象标识造型分解为图形、城市名称、宣传语及色彩4个要素,并通过例举中外设计案例进行了比较,对国内在该领域的不足进行了总结。
It clarified the concept of city tourism image of the logo, gave the investigation and analysis to Chinese and foreign cases from the positioning of logo design and performance practices. It decomposed the tourism image of the logo shape graphics, city name, slogan and color the four elements. Through comparison of Chinnese and foreign design case, the domestic deficiencies in this area was summarized.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第24期134-138,共5页
Packaging Engineering
关键词
城市旅游
形象标识
设计
比较
城市营销
city tourism
image logo
design
comparison
city marketing
