基于工作过程的“客户关系管理”课程开发

The Development of "Customer Relationship Management" Course Based on Working Process

针对目前客户关系工作的实际,提出了相应的教学模式,用工作过程原理指导对客户关系管理课程进行项目制开发,对商务类学生客户管理能力提升做出了相应探索。

Based on the practical situation of customer relationship,this paper proposes relevant teaching mode,and guides the project-based development of ＂Customer Relationship Management＂ Course,and explores measures to improve commercial students＇ customer management ability.