摘要
基于游客感知视角,在5级Likert量表的基础上运用因子分析、主成分分析等统计分析方法,初步建立滨海旅游目的地综合量化评价体系,并以海南三亚为案例进行实证研究。研究发现:①旅游相关企业、旅游资源、开发成熟度、诚信度等4个因子主要决定了游客对滨海旅游目的地的评价水平;②旅游相关企业、旅游资源、开发成熟度对综合评价的解释度较高,比较重要;③三亚在旅游资源因子上的得分最高;④三亚滨海旅游在餐饮业方面游客评价最低,急需改进。
This study was designed to set up a comprehensive quantitative evaluation system of seaside tourism destination by means of factor analysis and principal component analysis from the perspective of tourists＇ perception.Perceptions of respondents were,subsequently,rated using a five-point Likert scale.The results of this research indicates that： ①Level of comprehensive evaluation is highly dependent on factors like tourism-related enterprises、tourism resource、the maturity of development、tourism order and sincerity degree;②Tourism-related enterprises 、 tourism resource and the maturity of development are the most important ones;③In these four factors,Sanya gets the highest score in tourism resources factor;④Catering industry in Sanya gets the lowest evaluation.
出处
《旅游论坛》
2012年第5期25-29,共5页
Tourism Forum
关键词
游客感知
滨海旅游目的地
综合评价
三亚
tourists＇ perception
Seaside tourism destination
comprehensive evaluation
Sanya City
