新媒体时代高校危机管理的机遇与挑战

Opportunities and Challenges of College&University Crisis Management in New Media Era

科学有效地处理好危机事件是高校确保安全稳定的重要前提。在新媒体广泛而深刻地影响着人们生活的今天,高校危机事件因新媒体的介入而更加凸显复杂性。本文在阐述新媒体及高校危机管理概念的基础上,分析当前高校危机管理存在的问题,针对新媒体传播特点探索高校加强危机管理的应对策略,对高校维护稳定、降低负面影响等具有重要意义。

It is a prerequisite to ensure college university＇s safety and stability in scientific and appropriate way.New media has an extensive and profound influence on people＇ living nowadays, so crisis in college university is becoming more and more complex with the intervention of the new media. Based on the illustration of the concepts of new media and college university crisis management, this paper is to analyze the problems existing in the crisis management and propose a responsive strategy for the colleges universities to strengthen their crisis management according to the propagation characteristic of the new media, which is of great importance for colleges universities to maintain stability and lessen negative effects.