高校“会展管理”课程教学探究

A Study On Teaching Methods of Event Management

国内有关会展教育的研究往往多为宏观层面的高言宏论,微观层面的探究十分匮乏。"会展管理"课程是会展教育的专业课程之一,提高该课程的教学效果需要选准教材、更新教案、注重教法以及加强实践。

s There are too many papers focus on Event Management,but few of them pay attention to microcosmic aspect.In order to strengthen teching effect on Event Management,special work should be done,such as choosing textbooks,changing teaching plans,minding teaching method and enforcing exercise.