农户初始社会资本影响创业机会识别的实证研究

An Empirical Research:Farmer's Initial Social Capital Affect Entrepreneurial Opportunity Identification

运用多元有序Logistic和Probit回归方法,采用对全国农户创业的调查数据,分析了社会资本(即社会网络)对农户识别创业机会及创业机会属性的影响。研究发现:农户嵌入社会网络的规模正向影响农户识别创业机会的概率;社会网络中的弱连带网络规模和联系频率越大,农户发现创新性机会的可能性越大,但强连带网络对复制型创业机会影响不显著;创业农户的教育经历、外出务工经验、创新能力、创业氛围均是影响农户机会识别行为的重要因素。

Based on the survey data of national peasants entrepreneurship, this paper analyses the effects of social capital （Social Network） on farmers＂ recognition of entrepreneurial opportunity and op- portunity attribute, by using ultivariate ordinal logistic and probit regression methods. The result shows that scale of farmers＂ embedding social network has positive influence on probability of the opportunity recognition. The scale of weak joint social network and contact frequency have positive influence on the innovative opportunity recognition,but strong joint social network has no significant influence on copy- ing opportunity recognition. At the same time,entrepreneurial farmer＇s education,experience of non-ag- ricultural working, creativity,strong entrepreneurial atmosphere are important factors affecting farmers opportunity identification.