“大西柏坡”软实力提升的网络环境建设对策

Countermeasures About Construction of Network Environment for Enhancing Soft Power of "The Big Xibaipo"

当前网络舆情疏导和治理已成为"大西柏坡"软实力建设内含的重要工作,既为"大西柏坡"软实力的建设提供了机遇,也提出了挑战。网络赋予了民众更多的发言权、知情权和监督权,使政府管理处于一种由传播技术促成的新的"被围观"的社会结构中。如果政府不能有效处置网络热点舆情,就会刺激民众提升维权行动的悲情烈度,使抗争性网络文化蔓延,丑化政府形象,消解政府权威。因此,政府应切实转变治理理念,制定网络事件应对预案,提高舆情工作人员业务水平,推进现实社会管理创新。

The counseling and governing of the network public opinion have been an important part of the soft power construction of ＂the Big Xibaipo＂. It has brought opportunities and challenge as well. Internet provides people more rights, such as the right to say, the right to know and the right to supervise, making the government at a po- sition of ＂being around by onlookers＂, which is a frequent outgrowth of the new dissemination technology. If the gov- ernment cannot handle public opinion effectively, it will stimulate tragic moves of activists, spread contentious cyber culture ,hurt the government＇s image and negate the government＇s authority. So ,the government should really change management concept, make emergency pre-arranged plan ,improve their professional competence and en- courage innovation in social management.