摘要
价值观差异是影响跨文化交际的一个重要因素,其中集体主义与个体主义的差异体现在方方面面,表现尤为明显。本文从文学影视、生活方式、家庭观念、教育方式、饮食习惯等多个视角分析了中西方集体主义与个体主义的不同表现形式,指出研究价值观差异,尤其是集体主义与个体主义是促进跨文化交际顺利进行的重要方法。
The differences of values is a significant factor that can affect communication between cultures,and the diversity of collectivism and individualism was reflect in various aspects.This article illustrates their forms of expression from multiple perspectives and points out that study of value differences enables us to have a more efficient cross-culture communication.
出处
《科教文汇》
2012年第20期78-79,共2页
Journal of Science and Education
关键词
个体主义
集体主义
中西文化对比
跨文化交际
individualism
collectivism
contrast between Chinese and western culture
cross-culture communication