摘要
由于操作简便、门槛较低和互动性较强,微博不仅可以成为媒体营销的有效平台,而且还具有许多其他平台所不具有的优势。因此,媒体应尽快组建微博矩阵,并充分利用微博的各种功能来开展媒体营销,同时要加强对微博的组织制度管理。
Because of its easy operation,low threshold and powerful interaction,micro-blogging can not only become the platform of media marketing,but also have many advantages what other platforms do not have.Therefore,all the media should build micro-blogging matrix as soon as possible,and make full use of various functions of micro-blog.At the same time,strengthening the management of micro-blogging is also indispensable.
出处
《科教文汇》
2012年第6期198-199,共2页
Journal of Science and Education
关键词
微博
媒体
营销
micro-blogging
media
marketing
