高校市场营销专业建设的思考——基于实践性教学的视角

Thinking of the Construction of University Marketing Major:Based on Practical Teaching

市场营销专业是一项操作性、实践性很强的专业,只有培养出既具有专业知识又具备实践操作能力的学生,高校的市场营销专业才具有竞争力。要做到这一点,改革教学模式、增进校企合作、加强实践环节是必然路径。

Marketing major has higher requirement for college student of operational and practical ability.Only when the students are good at theory and practice,the university has the competitiveness at marketing major.The reform of teaching mode,improving the cooperation between school and enterprise,and Increasing the practical class are the Inevitable path for this destination.