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企业发展核心竞争力——以澳门国际机场专营股份有限公司为例

On the Core Competition of Enterprise Development:Taking Macao International Airport Monopoly Stock Limited Company for an Example
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摘要 随着全球市场竞争的日益加剧和区域空运市场竞争环境急速演变,为了适应全球化的竞争市场,澳门国际机场专营股份有限公司的决策者也适时做出决策,以适应预期本地民航运输服务市场从质与量上的需求变化。在这种情况下,澳门国际机场专营股份有限公司的决策者将如何提高自身的服务水准和管理水准进而提高公司的核心竞争力提上日程。 With the growing global market competition and the environment of the regional air transportation market competition,the decision makers of Macao International Airport Monopoly Stock Limited Company make decisions in good times so as to adapt to the rapid evolution of the globalization of the competitive market and the changing needs of the local civil aviation transportation service market from the quality and quantity. In this case,the decision makers of Macao International Airport Monopoly Stock Limited Company put on how to improve their own quality of the service and management level and then enhance their core competitiveness on the agenda.
作者 党梓华
出处 《科教文汇》 2012年第10期188-189,共2页 Journal of Science and Education
关键词 竞争力 区域经济 策略 competition regional economy strategy
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参考文献1

  • 1Parasuraman A,Zeithaml VA,Berry LLERVQUALA Multiple-ltem Scale for Measuring Consumer Perceptions of Service Quality[J]. Journal of Retailing,1998(1):13-17.

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