基于因子分析的福建省革命老区旅游消费研究

Tourism Consumption in Revolutionary Bases in Fujian Ground on Factor Analysis

对国内旅游者到福建革命老区旅游的消费支出进行调查,建立具有7个影响因素的旅游消费量,借助SPSS软件对其进行因子分析,通过因子分析的适用性检测,实现用基本旅游消费和非基本旅游消费2个因子代替7个影响因素,来观察到福建革命老区旅游的国内旅游者人均旅游消费结构的变动情况这一目标。提高福建革命老区旅游消费,应提高旅游消费层次,改善旅游消费环境,创新旅游消费营销方式,优化旅游产品结构。

This paper has made an expenditure survey consisting of 7 factors on the domestic tourists visiting the rev- olutionary bases in Fujian, using SPSS to do factor analysis. Through the factor analysis, 2 influencing factors of the basic tourism consumption and non basic tourism consumption instead of 7 ones are used to study the changes of per capita tourist consumption structure in annual domestic tourists coming to revolutionary bases. Based on this empirical analysis, the author puts forward some suggestions about how to improve the tourist consumption at the revolutionary bases.