煤炭营销管理思考

Considerations on Coal Sales Management

基于煤炭市场的客观性和多变性,确立了煤炭营销管理现代化、系统化的理念。通过煤炭营销管理定义的提出和特有属性的论述,对煤炭营销管理的内涵进行了详细的诠释。并在理念树立与更新、体制建立与完善、客户管理与跟踪以及员工建设与管理等方面提出管理战略和具体措施。

Base on objectivity and variety of the coal market, a modernization and systemization conception of the coal sales management was set up. With the coal sales management definition provided and the specific attribute stated, a detail annota- tion was made on the connotation of the coal sales management. The management strategy and the certain measures provided on the conception establishment and upgraded, system establishment and improvement, client management and tracing, staff building and management and others.