浅谈“企业战略管理”课程中的案例教学

On Case Study in the Course of"Corporate Strategic Management"

作为一门实践导向的管理学科,企业战略管理课程中案例教学是最重要也是最主要的教学方式之一。本文首先明确了案例教学在战略管理教学中的主要作用,其次阐述了战略管理课程中案例教学的教学目标设置的特点,然后论述了在战略管理课程中案例教学的几种基本模式,最后指出了案例教学中需要注意的要点。

As a practice-oriented discipline of management, case study is one of the most important teaching methods in corporate strategic management course.This paper first argues the main role of case study in strategic management teaching and then describes the characteristics of the teaching goal setting of case study.After that,three basic model of case study are pointed out.In the end,this paper discusses some important points which should be paid more attention.