集团客户业务发展及风险防范探讨

Exploration on business development and risk prevention of group customers

集团客户作为具有战略意义的客户群,是三大通信运营商争夺的焦点,自2009年进入3G和全业务运营时代后,集团客户作为三大运营商保持收入持续增长的支点,其发展的好坏就更成为了衡量运营商通信能力以及核心竞争力的重要指标。文章站在"信息和媒体运营商的服务商"的中国通信服务股份有限公司的角度,结合笔者所在单位的实际情况,分析集团客户业务发展的必要性,以及发展集团客户的策略、重点举措和风险防范等,探讨公司集团客户的长远发展问题。

As the strategic customer base, group customer is the focus battleground for the three big communication operators. With the 3G is 2059 and full-service operation, group customer, as the support for the three big operators to maintain revenue growth, has become the important index to measure the communication ability and the core competitive power of the operators. From the Chinese Communications Service Co, LTD. point of view and combining with the actual situation, this paper analyzes the necessity of group customer business development, and the strategies, key measures and risk prevention for the development of the group customers. The long-teral development of it has also been discussed.