中国古代图腾元素在现代标志设计中的运用

On Application of the Ancient Chinese Totems to the Modern Logo Design

图腾文化是中国传统文化不可或缺的组成部分,对现代标志设计具有重大影响。把中国古代图徽的精神融入到现代标志设计之中,并在此基础上进行创新,以现代的设计语言反映传统文化,不仅可以提升现代设计的感染力,更有利于突出标志设计的民族性。

Totems culture representing an indispensable part of the Chinese traditional culture significantly influences the modem logo design. The article attempts to integrate ancient Chinese logo spirit into the modem logo design, make subsequent innovations accordingly and reflect traditional culture with modern design language, which contributes to promoting effective appeal of the modem design, even highlighting ethnic features of the logo design.