缩小差距 迎接竞争——再议企业品牌经营

Shortening Differences and Meeting Competition ——Re-discussion on Brand Operation of Enterprises

入世将改变中国企业所面临的竞争势态 ,为了适应竞争的需要 ,企业必须从战略的高度去重视品牌经营 ,培养与发展自己的名牌。

The entry to the WTO will change the situations of competition with which Chinese enterprises are faced.In order to adapt themselves to the demands for competition,enterprises must attach great importance to brand operation at a strategic level and foster and develop their own famous brands.