实用型营销决策支持系统原型研究

Study on the Prototype of the Utility-type Marketing Policy-making Supporting System

在分析企业营销管理决策过程基础上 ,提出了营销DSS模型库的设计方法及系统功能结构模式。系统设计全面考虑了系统的理论和技术水平、开发的可行性 ,便于企业开发和实施。

On the basis of the analysis on the policy-making process of enterprise marketing management, this paper suggests the design methods of marketing DDS model base and the pattern of system function structure. The system design has taken into account the theoretical and technical levels of the system and the developmental feasibility so that it is easy for enterprises to develop and implement.