树立品牌 推动省域副中心城市外语培训产业发展——以宜昌市为例

Brand Construction in the Foreign Language Training Industry According to Sub-center City Condition ——Basing on the Condition of Yichang

该论文基于副省域中心城市的定位,考量跨区域的发展前景,分析和研究了以宜昌市为代表的这类城市的外语培训产业的现状和问题,提出了产业在品牌建设方面的突破措施,有助于为同类省域副中心城市的全面建设和外语培训产业的健康发展提供参考。

[Abstract]This paper analyzed the orientation of sub-center city and cross-regional prospect, specially on the current situation and problems of foreign language training industry in the typical city--Yichang, then brought forward the upgrade countermeasures in brand construction aspect for the healthy development of the construction of similar sub-center cities and foreign language training.