摘要
重卡市场向好时,所有卡车企业都会极力拓展自己的市场份额,弱势品牌此时往往不具备很强的竞争力;而当市场走低时,恰好是弱势品牌发展自身实力、完善网络布局、提升产品质量的最佳时机。从2010年北京国际车展的高端亮相,到随后2年的低调隐身,再到2012年中期开始的重塑形象宣传,联合卡车的对外宣传套路似乎有那么一些让人捉摸不定,但这种不确定对于一家刚刚成立的卡车企业来说也在情理之中。
C&C Truck demonstrated its K12 series high-end 6×4 tractor at the event of CCVS. This model of tractor has most advanced spare parts and facilities, and excellent design techniques that clearly show exceptional of the body. According to the company’s strategic positioning, C&C Truck will take 'environment friendly, energy-saving, safety, high-efficiency and reliability' as the road-map of development, and seek maximum achievement through right market positioning of product differentiation.
出处
《商用汽车》
2012年第23期36-38,共3页
Commercial Vehicle