苏州非物质文化遗产资源的旅游开发研究——基于RMP的分析

RMP Study on Tourism Development of Intangible Cultural Heritages in Suzhou

苏州拥有丰富的非物质文化遗产资源,依据其旅游开发价值、遗产影响力、遗产开发潜力、生态敏感度和旅游开发条件5个因子评价进行定量评价,苏州"非遗"整体表现出较高的开发价值和潜力。对苏州旅游市场的调研表明,游客对"非遗"的认知度是较高的,"非遗"旅游产品对游客有吸引力,存在较大的发展空间。目前应在已形成的类型化开发模式基础上,通过强化创意体验、丰富产品形态、进行多样化的产品组合推进"非遗"旅游开发。

Suzhou had rich intangible heritages. When evaluated by 5 factors, which were tourism development value, heritage influence, devel- opment potential, ecology sensibility and tourism development conditions, a high value and potential for tourism development was indicated. A survey on tourism market of Suzhou showed that the public recognition of intangible heritage was quite high and intangible heritage tourism products were at- tractive to visitors. The tourism development of intangible heritages could be improved by enhancing creative experience, enriching product category and diversifying products combination.