期刊文献+

广东地区化妆品专营店合理选择化妆品终端品牌的探讨

Research on Selecting Reasonably Cosmetic Terminal Brands for Specialize in Cosmetics Shop in Guangdong Region
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摘要 如今广东地区很多化妆品专营店的成长发展归咎于店铺化妆品品牌的多少和品牌的知名度,因此,他们非常关注市面上的品牌动向,选择增加一个什么样的好品牌是他们日思夜想的一个棘手问题,一味依赖大品牌可以提高自己店的知名度和销售额。针对以上存在的误区,本文采用了EVIEWS分析、图表结合分析等研究方法,为化妆品专营店出谋划策,合理选择化妆品牌,提高化妆品专营店的利润收入和竞争力。 Nowadays in Guangdong many cosmetics shops" growth and development blame to good cosmetic brands quantity and popularity in their shops. Therefore they most pay attention to brands trend on market, selecting to add an what kind of good brand is an hard question every night and day, they only depend on good brand for increasing fame popularity and amount of sales. According to above exist wrong aspects, So EVIEWS research, chart and table combined research and so on research methods are adopted in this paper, which give sumcests for secialize in cosmetic shous, select reasonably cosmetic brands, increase ~rofit income and competitive forces.
作者 苑振柱
出处 《价值工程》 2013年第1期143-145,共3页 Value Engineering
关键词 化妆品专营店 营销策略 品牌 specialize in cosmetics shop marketing tactics brand
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参考文献4

  • 1朱立.品牌管理[M]北京:高等教育出版社,2008.
  • 2余涛.化妆品店如何正确选择终端品牌[J]营销界·化妆品观察,2010(07).
  • 3吴健安.市场营销学[M]北京:高等教育出版社,2007.
  • 4菲利普.科特勒.营销管理[M]上海:上海人民出版社,1999.

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