摘要
如今广东地区很多化妆品专营店的成长发展归咎于店铺化妆品品牌的多少和品牌的知名度,因此,他们非常关注市面上的品牌动向,选择增加一个什么样的好品牌是他们日思夜想的一个棘手问题,一味依赖大品牌可以提高自己店的知名度和销售额。针对以上存在的误区,本文采用了EVIEWS分析、图表结合分析等研究方法,为化妆品专营店出谋划策,合理选择化妆品牌,提高化妆品专营店的利润收入和竞争力。
Nowadays in Guangdong many cosmetics shops" growth and development blame to good cosmetic brands quantity and popularity in their shops. Therefore they most pay attention to brands trend on market, selecting to add an what kind of good brand is an hard question every night and day, they only depend on good brand for increasing fame popularity and amount of sales. According to above exist wrong aspects, So EVIEWS research, chart and table combined research and so on research methods are adopted in this paper, which give sumcests for secialize in cosmetic shous, select reasonably cosmetic brands, increase ~rofit income and competitive forces.
出处
《价值工程》
2013年第1期143-145,共3页
Value Engineering
关键词
化妆品专营店
营销策略
品牌
specialize in cosmetics shop
marketing tactics
brand