住宅物业服务营销策略研究

Study of Marketing Strategies of Residential Property Services

物业服务包括工业、商业和住宅物业服务,其中住宅物业服务是为住宅物业所有权人和使用人所提供的一种全方位、立体式的综合性管理与服务。住宅物业服务营销既有服务营销的特点也有一定的针对性和特殊性,主要包括产品策略、价格策略、促销策略和分销策略,即4P组合策略。

Property services are divided into three categories of industrial,commercial and residential property management services.And residential property service is a comprehensive management and service for residential property owners and users.The marketing of residential property services has the general feature of service marketing and also shows certain pertinence and particularity,which includes product strategy,price strategy,promotion strategy and distribution strategy,named 4p combination strategies.