红河哈尼族彝族自治州体育旅游的SWOT分析

SWOT Analysis on Sports Tourism in Honghe Hani & Yi Autonomous Prefecture

采用文献资料、比较分析等方法,对红河哈尼族、彝族自治州(以下简称红河州)发展体育旅游的SWOT(优势,劣势,机遇,威胁)进行系统分析。研究结果表明:红河州有着丰富的自然环境、少数民族体育旅游资源等优势,为红河州发展体育旅游事业奠定了坚实的基础;红河州还存在城镇经济的发展、交通制约等劣势;可替代旅游资源影响游客出游决策等三方面的威胁。红河州体育旅游长足发展需要制定产业化策略和民族传统体育旅游资源开发策略。

By using the literature material, comparative analysis methods for Honghe Hani ＆ Yi Autonomous Pretecture （hereinafter referred to as Honghe） development of sports tourism SWOT （advantages, weaknesses, opportunities, threats） system analysis. The results of the study show that： Honghe has rich natural environment, minority sports tourism resources advantage, for development of sports tourism Honghe laid the solid foundation： Honghe still exist in the development of urban economy, the development of traffic restricted disadvantage： Alternative tourism resources affect tourists travel decision from three aspects of the threat. Honghe sports tourism rapid development need to develop industrialization strateav and traditional ethnic snorts tourism resources development strateov.