舟山市旅游工艺品产业的发展与对策初探

The development and countermeasures of Zhoushan city tourism crafts industry

本文主要从舟山市旅游工艺品产业发展历史与现状对比分析的角度,对舟山市旅游工艺品行业目前主要的传统品种分类、特点及存在问题进行了研究,并根据未来产业的发展趋势,提出了对这一产业发展策略与对策。进一步阐明必须要更新传统旅游工艺品产业的发展观念,创新产品主题,创建自己的生产基地,建立开发基金,建设专业市场,筹备产销行业协会,保护海岛民间传统工艺,创建平台培育本土艺术家等对策思路。

This article from the Zhoushan tourism crafts industry q s development history and current situation of comparative analysis angle, analyzing the Zhoushan city＇ s tourism crafts industry at present major traditional classification, characteristics and existing problems. And according to the future development trend of the industry, put forward the development strategies and Countermeasures of Zhoushan city. And it further clarify some strategies and thoughts that we must update the development concept of traditional tourist crafts industry, innovate the theme of products, build own production base, establish development fund, construct the professional market, prepare production and marketing trade associations, protect the island folk craft, create a platform to cultivate local artists.