摘要
根据不断变化的市场环境,正确认识企业的性质、地位、功能和目标,并进行科学的定位,是促进企业不断发展的关键。海螺型材通过行业和产品分析,战略性的提出了企业经营定位,以经营定位为指导,制订了符合行业和产品特点的营销策略,从而促进了企业飞速发展。
According to the changing market environment, a proper understanding of the nature and status of the enterprise, its functions and objectives, and scientific positioning, is the key to promote continuous development. By industry and product analysis, Conch Profiles put forward the strategic positioning of the business, and take the business positioning as a guide to develop a marketing strategy in line with the in-dustry and product characteristics, so as to promote the rapid development of enterprises.
出处
《河北能源职业技术学院学报》
2012年第4期42-43,共2页
Journal of Hebei Energy College of Vocation and Technology
关键词
经营定位
营销策略
business positioning
marketing strategy
